WORK
1. National Dance Center Bucharest
Event Poster
for the play La Ménagère
2. Art Safari
Selected highlights from art exhibitions, including collaborative and individual work dedicated to Victoria and Albert Museum, as well as showcases for Ștefan Popescu, Mihai Mureșan, and Art Safari Kids.
3. National Dance Center Bucharest
Event Poster
for the play Masterwork
4. Dropia Film
Illustrative and conceptual film poster for Appalachia, designed to evoke the story’s central themes.
5. La Celestina
Event poster for the Madrid-originated play La Celestina, exhibited as part of Romanian Design Week’s program.
6. Poster Jam Offbeat x Modul Cărturești
Illustrative poster designs featured in the Offbeat edition of Poster Jam, hosted at Modul Cărturești.
7. LeiLei Gallery
Brand development for art gallery, including identity design, print and spatial branding elements to ensure consistency across physical and online environments.
8. Nespresso
Designed social media visuals for Nespresso, delivering bold, color-driven banners tailored to align seamlessly with the brand’s visual guidelines and identity.
9. NUOAesthetic-led content templates for Instagram posts, Stories, Reels covers, and paid ads, designed to maintain brand coherence while allowing for flexibility across content types.
10. UnseenThe Unseen concert is not just a performance—it’s an atmospheric unfolding, a sensory space where sound, shadow, and emotion intersect.
Art direction inspired by the concert’s theme of hidden narratives, ambient minimalism, and emotional resonance.
11. LIDL x Electric CastleThis series of playful, collectible graphic cards was developed as part of an experiential brand activation at a major music festival. Commissioned by Lidl in collaboration with Electric Castle, the cards serve as interactive touchpoints designed to enhance audience engagement, reward participation, and encourage exploration throughout the festival grounds.
Each card features a bold, character-driven illustration paired with a unique challenge, instruction, or redeemable action. Acting as both collectibles and functional tokens, the cards were distributed at various brand stands or through surprise moments in the festival flow. Festivalgoers could use them to unlock experiences—ranging from free food and merch to dancefloor access and hidden venue perks.
12. Poem x PosterI was invited to contribute a graphic poster in my signature visual style for the Poem x Poster exhibition. As part of the project, I was assigned a poem by a local writer, which served as the conceptual foundation for my design. Drawing inspiration from the poem’s themes and tone, I created a poster that visually interprets its emotional and narrative essence.
13. Suave AgencyVisual identity development for Suave Agency, including social media content designed to amplify and consistently reflect the brand’s aesthetic, tone, and overall visual language.
14. HPV Romania
The HPV Romania website is a comprehensive, research-based platform dedicated to raising awareness about Human Papillomavirus (HPV) and its impact on public health. Developed with the goal of informing and empowering the public, this website serves as a reliable source for accurate, up-to-date, and accessible information regarding HPV prevention, vaccination, symptoms, treatment, and ongoing research.
Work in progress
15. AMOOMI developed the visual identity and branding for Amoom, a bar and café specializing in oriental-based cuisine. The design combines rich green tones, gold accents, and geometric patterns to reflect the brand’s blend of tradition and modernity. From packaging to coffee cups, every element was crafted to create a cohesive, elegant experience that celebrates Amoom’s unique offering.
16. StartcoI was commissioned to create a series of graphic illustrations to visually express and enhance the emotional connection with Startco’s core brand pillars. The set features dynamic, minimalistic characters and elements that reflect collaboration, creativity, innovation, and productivity. Using a bold blue palette with clean lines, the illustrations are designed to bring warmth, clarity, and energy to the brand’s communication.
17. CannasenWeb design for CANNASEN, a brand focused on innovative healthcare solutions. The design reflects the client’s tone of voice — clean, calm, and trustworthy — through the use of soft, harmonious colors and minimalist layouts. The user experience is intuitive, with clear product information, gentle typography, and balanced visual elements.
18. Flight FestivalThis visual identity proposal for FLIGHT Festival — an event at the crossroads of culture, music, and technology — is built on a dynamic graphic system that reflects the festival’s bold, experimental character. The design language leverages vibrant color palettes, expressive illustrations, and modular typography inspired by urban art and digital aesthetics. The identity is designed to deliver strong visual impact across platforms, ensuring consistency, adaptability, and high recognizability at every touchpoint, from print to digital environments.
19. FW 2025 Campaign for MaxMaraImaginative concept for MaxMara’s Fall/Winter 2025 capsule-collection advertising campaign.